IN|10 Tuesday September 14 ::

= Games Stream

= Mobile Stream

Click Here for the Full IN 2010 Schedule
Sunday September 12 - Monday September 13 - Tuesday, September 14

8:15AM - 9:00AM
Doors Open, Breakfast, Registration

9:00AM - 10:00AM - Concert Hall
The Anatomy of Branded Entertainment

A breakdown of brand-supported entertainment properties. Featuring creation, brand integration and ROI measurements.

Speakers
John Hall, Owner, Gone in 30 Entertainment
Andrea Gagliardi, General Manager and Director, TV Web, Rogers Digital Media
Gaye McDonald, Principal, Branded Entertainment Management
Rob Tait, Founding Partner and President, Fresh Baked Entertainment

Moderator
Chris Advansun, Digital Content Strategist, Venture Communications

9:00AM - 10:00AM - Round Room

Moving Experiences

This session looks at the creation of mobile experiences that push the boundaries of content, interface and consumption. Location, video and platforms change the nature of what we consume and what we create.

Speakers
Janice Dawe, Vice President, White Pine Pictures Inc./Executive Producer, City Sonic
Alex Mayhew, Creative Director, The Labs
Howard Rosen, CEO and Founder, LifeWIRE

Moderator
Anthea Foyer, Director & Founder, The Labs

Co-Produced with the Mobile Experience Innovation Centre (MEIC)

9:00AM - 10:00AM - Sky Room

CaseCamp Mini

Prepare for three, hosted, rapid-fire case study presentations by unique, community-oriented and creative professionals from the social media arena. Staying true to its community roots, CaseCamp promises to deliver a ton of energy, inspiration, and some surprises.

Speaker
Eli Singer, Founder and President, Entrinsic
Jill Golick, Transmedia Guru, Story 2.Oh
Roger Garcia, Manager, Digital Marketing - International Banking, Scotiabank

Co-Produced with CaseCamp

10:00AM - 10:45AM
Networking Break

10:45AM - 11:40AM - Concert Hall
Issues and Opportunities in Crossover Projects

Industry veterans from both film and game licensing sides will talk about current trends and challenges in crossover projects.

Speakers
Trevor Fencott, CEO, Bedlam Games
Bill Kispert, Vice President & General Manager, Digital Platforms, Universal Pictures Partnerships & Licensing Group
Wanda Meloni, Founder & Senior Analyst, M2Research
Bryan Besser, Co-Founder & Partner, Verve Talent & Literary Agency

10:45AM - 11:40AM - Round Room
Transmedia Storytelling

Case studies on the creative chain of cross-platform storytelling.

Speakers
Christopher Bolton, Founder, Forty Farms
Andrea Nemtin, Partner/Executive Producer, PTV Productions Inc.
Katerina Cizek, Director of HIGHRISE, National Film Board of Canada

Moderator
Siobhan O'Flynn, Digital & Interactive Storytelling, NarrativeNow

Co-Produced with HotDocs

Presented by:

10:45AM - 11:40AM - Sky Room
iPad: the Great Uniter?

A high-level discussion featuring theory, creative trends, user experience and metrics surrounding usage, monetization and the future of the device.

Speakers
Jonathan Carrigan, Product Design Manager, Digital Programming & Business Development, CBC
Scott Simpson, Co-Founder & CEO, Playbrains

Moderator
Pary Bell, Vice President, Product, Rogers Digital Media

10:45AM - 11:40PM - Clipper Room
1x1 Meetings

1x1 meetings are a staple at IO conferences. These facilitated networking meetings allow for delegates to pre-arrange short meetings with speakers. These have been excellent opportunities for preliminary business deals and connections.

11:40AM - 12:35PM - Concert Hall
Managing Mobile: Challenges & Opportunities Facing Mobile Projects

Creating projects for the new set of mobile platforms can present it's own set of challenges. What types of issues can you expect to face and what opportunities can the mobile platform present?

Speakers
James Eberhardt, Co-Founder, Technical Director, Echo Mobile
Rick Segal, Co-Founder, FixMO
Christopher May, Vice President, Creative, Plastic Mobile

Moderator
Michael J. O'Farrell, Founder, The Mobile Institute

11:40AM - 12:35PM - Round Room
Concept to Screen

This session will focus on the actual creative arc that individuals trace in order to create a piece of work, an IP, that is exploitable along multiple entertainment verticals.

Speakers
Kevin Ping Chang, Production Executive, Misher Films
Nick di Maggio, Senior Education & Training Committee Member, British Sound & Television Society
Jade Raymond, Managing Director, Ubisoft Toronto

Moderator
Jason Della Rocca, Senior Consultant, Perimeter Partners

11:40AM - 12:35PM - Sky Room
What's your Rocket Fuel?

This session speaks to getting financial traction - the 5 W's of successful crossplatform funding applications, and how creating new business models can transform your business.

Speakers
Ewan McIntosh, Director, NoTosh Limited
Deborah Esayian, Co-President, Emmis Interactive
David Huszar, VP Interactive & Integrated Sales, Corus Entertainment

Presented by:

11:40AM - 12:35PM - Clipper Room
1x1 Meetings

12:35PM - 1:45PM
Lunch

1:45PM - 2:45PM - Concert Hall

Bend It: Pushing Boundaries in Social Media

A discussion about pushing boundaries of social media and future trends between an assembly of innovators from several different sectors. What should every creator know about using this new tool for innovation? What can hacker culture teach artists and businesses about free tools, bending traditional models and online community? What are the new rules of creation, business and innovation? What can the panelists teach each other?

Speakers
Leigh Honeywell, Co-Founder, HackLab.TO
Thom Ryder, Executive In Charge of Digital, CBC Arts and Entertainment

Moderator
Juliette Powell, Author, Pundit, Integrated Media Specialist

Presented by:

1:45PM - 2:45PM - Round Room
Game Changers

A high-level conversation on trends and technologies that are changing the way we engage with and consume content.

Speakers
Denis Dyack, President, Silicon Knights
Chris Donahue, Publisher/Developer Relations, OnLive
Jonathan Newth, Founding Partner, Tenshi Ventures

Moderator
David Edery, Manager and Principal, Fuzbi

Presented by:

1:45PM - 2:45PM - Sky Room
Making A Case For A National Digital Media Strategy

As Canada embarks on developing its first National Digital Media Strategy this session brings together strategy architects to share with us their findings on the challenges and best practices of designing for investment and talent attraction.

Speaker information coming soon!

Co-Produced with CFC Media Lab

1:45PM - 2:45PM - Clipper Room
1x1 Meetings

2:45PM - 3:15PM
Networking Break

3:15PM - 5:20PM - Concert Hall
CMF Industry Consultation

The Canada Media Fund (CMF) is beginning a new round of consultation with the industry this fall as it develops its program guidelines for 2011-2012. Join Valerie Creighton, President and CEO, and Stéphane Cardin, VP of Industry and Public Affairs, for an opportunity to provide your input. With the support of the CMF, this session (and the IN closing keynote) is open to IN delegates and the industry at large.

If you are not a IN registered delegate but would like to attend this session please register with the CMF via http://www.surveymonkey.com/s/cmf-fmc-consultation2010 or register for IN 2010 now at http://www.inexchange10.com/users/register.

Hosts
Valerie Creighton, President & CEO, Canada Media Fund (CMF)
Stéphane Cardin, Vice President, Industry and Public Affairs, Canada Media Fund (CMF)

Presented by: