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= Games Stream = Mobile Stream   = 

Click Here for the Full IN 2010 Schedule
Sunday September 12
 - Monday, September 13 - Tuesday September 14


8:15AM - 9:00AM
Doors Open, Breakfast, Registration   


 
9:00AM - Concert Hall
Welcome & Opening Remarks by the OMDC

Karen Thorne-Stone, President & CEO, OMDC

Concert Hall Keynote Session:
Prince of Persia: Creative and Strategic Alliances for the Future of the Industry

Jordan Mechner, Author, Screenwriter, Film Maker and Video Game Designer
Creator of Prince of Persia Franchise

Presented by:

 

 
10:00AM - 10:45AM
Networking Break
    
10:45AM - 12:00PM - Concert Hall
Financing Across Screens


How different are the financing models on different screens?  How are companies transitioning into new models?  How are they exploiting IP in new ways across platforms and across regions?  Join us for a discussion about production, expansion and utilization of existing funding models and new models and opportunities for content creation across streams. 

Speakers
Norm Bolen, President & CEO, CMPA
Wendy Bernfeld, Founder, Rights Stuff BV
Robert Caouette, Sector Advisor - New Media, Export Development Canada
Joanne Gordon, VP Media, Professional & Business Services, Royal Bank of Canada
Mark Bishop, Executive Producer / Partner, marblemedia
Pablo Vio, Creative Director, Jam3media

Moderator
Michael J. Steinberg, Principal, Rushlight Media 

Co-Produced with the Canadian Media Production Association (CMPA)

 


10:45AM - 12:00PM - Round Room
Communities Driving Business

With the advent of social communities and social media technologies, consumers are incredibly engaged. How does this new business model play out for other industries and what lessons can we take, and reapply to other interactive and traditional media? How dependant is you business on a certain community, is that a liability?  Join us for discussion on the opportunities and potential pitfalls of social commerce.

Speakers
Yona Shtern, CEO, Beyond the Rack
Michael Garrity, President, CEO and Co-Founder, Community Lend

Moderator
Patrick Keenan, Co-Founder, Thmvmnt


10:45AM - 12:00PM - Sky Room
 The Science of Tech

From thought controlled devices to biotechnology, this Visionary Presentation session will showcase leading work being done locally and abroad that has the potential to usher in a new era of interaction.

Speakers
3ric Johanson, Project Scientist & Entropy Generator, Intellectual Ventures Lab
Ariel Garten, CEO, Interaxion
Andrew Hessel, Co-Chair, Bioinformatics and Biotechnology, Singularity University

Moderator/MC
Kate Hartman, Professor, OCAD University

 

10:45AM - 12:00PM - Clipper Room
1x1 Meetings

1x1 meetings are a staple at IO conferences. These facilitated networking meetings allow for delegates to pre-arrange short meetings with speakers. These have been excellent opportunities for preliminary business deals and connections. 



12:00PM - 1:15PM - Concert Hall
Lunch & Visionary Presentation: 
Interaction = Convergence & Creativity = Managing Chaos

Salim will explore the inherently messy process of managing interactions (be they mobile, social or games), and show paradigms which appear where convergence is born, e.g. twitter & foursquare.  His core thesis is that all major breakthroughs come at the interface and interaction between two disparate concepts, thus interaction is at the heart of every creative process.  Salim will use the example of Singularity University to show how managing chaos is at the heart of all Interactive thinking.

Speaker
Salim Ismail, Executive Director, Singularity University

 

 

1:15PM - 2:15PM - Concert Hall  

What's Coming in Mobile?

Focusing on the global mobile market, and Canada's place within it, this session will assess trends as they relate to opportunities for content developers and distributors.

Speakers
Kunal Gupta, CEO, Polar Mobile
Neil Sweeney, President, JUICE Mobile
Ken Seto, Co-founder and CEO, Endloop Studios

Moderator
Gary Schwartz, President and CEO, Impact Mobile

Co-Produced by the Mobile Entertainment Forum (MEF)


 


1:15PM - 2:15PM - Round Room
We Got Game 

This session combines research results and metrics analysis with a discussion about business models, publishing, marketing, development and distribution trends which are changing the games, games-lite and causal games worlds.

Speakers
Eric Hobson, Managing Director, Connect 2 Media
Justin Cooney, Senior ISV Account Manager, Sony Computer Entertainment America
Fredrik Liliegren, CEO, Antic Entertainment

Moderator
Jesse Divnich, Vice President of Analyst Services, Electronic Entertainment Design and Research

Presented by:

 

1:15PM - 2:15PM - Sky Room
Lesson Session - Part #1

In social media there are no ‘Experts’, times and technologies just move too quickly. In this first of two IN 2010  "Lesson Session" segments, speakers will explore key Social Media topics via presentations from industry leaders which delve into 1) the Steps to Identifying your Key Influencers 2) New Models of Advertising and 3) Exploring DRM.

Speakers
David Bradfield, SVP & Senior Partner, Fleishman-Hillard
David U.K., Founder, Managing Director and Executive Producer, Digital Percent/Digital Branz
Leila Boujnane, Co-Founder and CEO, Idée Inc.

Moderator
Andrew Lane, Director, Digital Engagement, Weber Shandwick Canada 

Presented by:
1:15PM - 2:15PM - Clipper Room
1x1 Meetings
 
2:15PM - 3:15PM - Concert Hall

Emotional Engagement

The often asked question is “Can games make you cry?”  This session will explore audience investment in the worlds, characters and plot across interactive platforms.

Speakers
Emma Westecott, Assistant Professor, Games Design, Digital Futures Initiative (DFI) Faculty of Design, OCAD University
Lenny Brown, Director, IP Development, THQ
Mathew Kumar, Publisher, exp. Magazine 

Moderator
Derek K. Douglas, Lead Agent, DDM


 


2:15PM - 3:15PM - Round Room
From Conception to Inception: the Anatomy of Cross-Platform Projects

This session will examine two case studies that represent different ends of the budget spectrum.  From creative vision and budget through to business and marketing plans, find out why these projects stand out from the crowd.

Speakers
James Milward, President/Executive Producer, Secret Location
Chris Harris, Director, Online Content, Canwest Television
Paul Pope, Producer, Pope Productions Inc.
Victoria Ha, Partner, Stitch Media
Stephen Finney, Mentor and Production Executive, Drama Content, Canwest

Moderator
Alan Sawyer, Principal, Two Solitudes 

Presented by:

 

2:15PM - 3:15PM - Sky Room
Lesson Session - Part #2


Continuing from Part #1, this segment will explore key Social Media topics via presentations from industry leaders which delve into 1) Making It Tangible: Social Media for Enterprise, 2) User Generated Content, and 3) Experimental Content Creation.

Speakers
Geoff Whitlock, Social Media Marketing, Research In Motion Limited
Ivor Tossell, Freelance Writer, Globe and Mail
Charles Hunter, Development Director, Mudlark

Moderator
Maggie Fox, CEO, Social Media Group


2:15PM - 3:15PM - Clipper Room
1x1 Meetings
 
 
 
3:15PM - 4:00PM
Networking Break
    
4:00PM - 5:00PM - Concert Hall

Leading by Design

Join Adam Powers, Head of User Experience and Design for BBC Future Media & Technology and discover how the design function in the BBC has repositioned itself as a critical partner in helping it achieve its digital ambitions.  

Speaker
Adam Powers, Head of User Experience and Design, BBC Future Media & Technology

Presented by:

5:00PM 
Closing Remarks & End of Day One


Presented by:

5:00PM - 7:00PM - The Carlu Foyer
IN 2010 Networking Reception


Media Partners

Backbone
IDEA
La Lien
Playback
 
Profectio
TechVibes

Supporting Organizations

Alliance Numerique
CDMN
Casecamp
Caso
 
DigiBC
DOC TO
Film Ontario
FITC
 
Hot Docs
KMDI
Magazines Canada
MEF
 
MEIC
nextMEDIA
On Screen Manitoba
PEI Interactive Media Alliance
 
Pixel
Writers Guild of Canada
WIFT