Registration Opens
OCAD Main Foyer, 100 McCaul Street 

6:00PM - 8:00PM
IN 2010 Opening Reception & Networking Event

OCAD University Great Hall
Room 270, 100 McCaul Street 

8:15AM - 9:00AM
Doors Open, Breakfast, Registration

The Carlu, 444 Yonge Street, 7th Floor 

 
9:00AM - Concert Hall
Welcome & Opening Remarks by the Ontario Media Development Corporation (OMDC)

Karen Thorne-Stone, President & CEO, OMDC

Concert Hall Keynote Session:
Prince of Persia: Creative and Strategic Alliances for the Future of the Industry

Jordan Mechner, Author, Screenwriter, Film Maker and Video Game Designer
Creator of Prince of Persia Franchise

Presented by:

How different are the financing models on different screens?  How are companies transitioning into new models?  How are they exploiting IP in new ways across platforms and across regions?  Join us for a discussion about production, expansion and utilization of existing funding models and new models and opportunities for content creation across streams. 

Speakers
Norm Bolen, President & CEO, CMPA
Wendy Bernfeld, Founder, Rights Stuff BV
Robert Caouette, Sector Advisor - New Media, Export Development Canada
Joanne Gordon, VP Media, Professional & Business Services, Royal Bank of Canada
Mark Bishop, Executive Producer / Partner, marblemedia
Pablo Vio, Creative Director, Jam3media

Moderator
Michael J. Steinberg, Principal, Rushlight Media 

Co-Produced with the Canadian Media Production Association (CMPA)

10:45AM - 12:00PM - Round Room
Communities Driving Business

With the advent of social communities and social media technologies, consumers are incredibly engaged. How does this new business model play out for other industries and what lessons can we take, and reapply to other interactive and traditional media? How dependant is your business on a certain community, and is that a liability? Join us for a "power to the people" discussion on the opportunities and pitfalls of social commerce.

Speakers
Yona Shtern, CEO, Beyond the Rack
Michael Garrity, President, CEO and Co-Founder, Community Lend

Moderator
Patrick Keenan, Co-Founder, Thmvmnt

10:45AM - 12:00PM - Sky Room
 The Science of Tech

From thought controlled devices to biotechnology, this Visionary Presentation session will showcase leading work being done locally and abroad that has the potential to usher in a new era of interaction.

Speakers
3ric Johanson, Project Scientist & Entropy Generator, Intellectual Ventures Lab
Ariel Garten, CEO, Interaxion
Andrew Hessel, Co-Chair, Bioinformatics and Biotechnology, Singularity University

Moderator/MC
Kate Hartman, Professor, OCAD University

 

10:45AM - 12:00PM - Clipper Room
1x1 Meetings

1x1 meetings are a staple at IO conferences. These facilitated networking meetings allow for delegates to pre-arrange short meetings with speakers. These have been excellent opportunities for preliminary business deals and connections. 

12:00PM - 1:15PM - Concert Hall
Lunch & Visionary Presentation: 
Interaction = Convergence & Creativity = Managing Chaos

This session will explore the inherently messy process of managing interactions (be they mobile, social or games), and show paradigms which appear where convergence is born, e.g. twitter & foursquare.  The core thesis is that all major breakthroughs come at the interface and interaction between two disparate concepts, thus interaction is at the heart of every creative process.  Salim will use the example of Singularity University to show how managing chaos is at the heart of all Interactive thinking.

Speaker
Salim Ismail, Executive Director, Singularity University

What's Coming in Mobile?

Focusing on the global mobile market, and Canada's place within it, this session will assess trends as they relate to opportunities for content developers and distributors.

Speakers
Kunal Gupta, CEO, Polar Mobile
Neil Sweeney, President, JUICE Mobile
Ken Seto, Co-founder and CEO, Endloop Studios

Moderator
Gary Schwartz, President and CEO, Impact Mobile

Co-Produced by the Mobile Entertainment Forum (MEF)

1:15PM - 2:15PM - Round Room
We Got Game 

This session combines research results and metrics analysis with a discussion about business models, publishing, marketing, development and distribution trends which are changing the games, games-lite and causal games worlds.

Speakers
Eric Hobson, Managing Director, Connect 2 Media
Justin Cooney, Senior ISV Account Manager, Sony Computer Entertainment America
Fredrik Liliegren, CEO, Antic Entertainment

Moderator
Jesse Divnich, Vice President of Analyst Services, Electronic Entertainment Design and Research

Presented by:

1:15PM - 2:15PM - Sky Room
Lesson Session - Part #1

In social media there are no ‘Experts’, times and technologies just move too quickly. In this first of two IN 2010  "Lesson Session" segments, speakers will explore key Social Media topics via presentations from industry leaders which delve into 1) the Steps to Identifying your Key Influencers 2) New Models of Advertising and 3) Exploring DRM.

Speakers
David Bradfield, SVP & Senior Partner, Fleishman-Hillard
David U.K., Founder, Managing Director and Executive Producer, Digital Percent/Digital Branz
Leila Boujnane, Co-Founder and CEO, Idée Inc.

Moderator
Andrew Lane, Director, Digital Engagement, Weber Shandwick Canada 

Presented by:

Emotional Engagement

The often asked question is “Can games make you cry?”  This session will explore audience investment in the worlds, characters and plot across interactive platforms.

Speakers
Emma Westecott, Assistant Professor, Games Design, Digital Futures Initiative (DFI) Faculty of Design, OCAD University
Lenny Brown, Director, IP Development, THQ
Mathew Kumar, Publisher, exp. Magazine
Bryan Besser, Co-Founder & Partner, Verve Talent & Literary Agency 

Moderator
Derek K. Douglas, Lead Agent, DDM

2:15PM - 3:15PM - Round Room
From Conception to Inception: the Anatomy of Cross-Platform Projects

This session will examine two case studies that represent different ends of the budget spectrum.  From creative vision and budget through to business and marketing plans, find out why these projects stand out from the crowd.

Speakers
James Milward, President/Executive Producer, Secret Location
Chris Harris, Director, Online Content, Canwest Television
Paul Pope, Producer, Pope Productions Inc.
Victoria Ha, Partner, Stitch Media
Stephen Finney, Mentor and Production Executive, Drama Content, Canwest

Moderator
Alan Sawyer, Principal, Two Solitudes 

Presented by:

2:15PM - 3:15PM - Sky Room
Lesson Session - Part #2

Continuing from Part #1, this segment will explore key Social Media topics via presentations from industry leaders which delve into 1) Making It Tangible: Social Media for Enterprise, 2) User Generated Content, and 3) Experimental Content Creation.

Speakers
Geoff Whitlock, Social Media Marketing, Research In Motion Limited
Ivor Tossell, Freelance Writer, Globe and Mail
Charles Hunter, Development Director, Mudlark

Moderator
Maggie Fox, CEO, Social Media Group

Leading by Design

Join Adam Powers, Head of User Experience and Design for BBC Future Media & Technology and discover how the design function in the BBC has repositioned itself as a critical partner in helping it achieve its digital ambitions.  

Speaker
Adam Powers, Head of User Experience and Design, BBC Future Media & Technology

Presented by:

5:00PM 
Closing Remarks & End of Day One

Presented by:

5:00PM - 7:00PM - The Carlu Foyer
IN 2010 Networking Reception

8:15AM - 9:00AM
Doors Open, Breakfast, Registration

The Carlu, 444 Yonge Street, 7th Floor 

9:00AM - 10:00AM - Concert Hall
The Anatomy of Branded Entertainment

A breakdown of brand-supported entertainment properties. Featuring creation, brand integration and ROI measurements.

Speakers
 John Hall, Owner, Gone in 30 Entertainment
Andrea Gagliardi, General Manager and Director, TV Web, Rogers Digital Media
Rob Tait, Founding Partner and President, Fresh Baked Entertainment

Moderator
Chris Advansun, Digital Content Strategist, Venture Communications

Industry veterans from both film and game licensing sides will talk about current trends and challenges in crossover projects.

Speakers
Trevor Fencott, CEO, Bedlam Games
Bill Kispert, Vice President & General Manager, Digital Platforms, Universal Pictures Partnerships & Licensing Group
Vincenzo Natali, Director/Screenwriter/Screen Story/Executive Producer
Jay Firestone, Founder, Prodigy Pictures
 
 

10:45AM - 11:40AM - Round Room
Transmedia Storytelling

Case studies on the creative chain of cross-platform storytelling.

Speakers
Christopher Bolton, Founder, Forty Farms
Andrea Nemtin, Partner/Executive Producer, PTV Productions Inc.
Katerina Cizek, Director of HIGHRISE, National Film Board of Canada

Moderator
Siobhan O'Flynn, Digital & Interactive Storytelling, NarrativeNow

Co-Produced with HotDocs

Presented by:

10:45AM - 11:40AM - Sky Room
iPad: the Great Uniter?

A high-level discussion featuring theory, creative trends, user experience and metrics surrounding usage, monetization and the future of the device.

Speakers
Scott Simpson, Co-Founder & CEO, Playbrains
Pary Bell, Vice President, Product, Rogers Digital Media
Jon Walsh, CEO, Bytemark Games Inc.

Moderator
Jonathan Carrigan, Product Design Manager, Digital Programming & Business Development, CBC

10:45AM - 11:40PM - Clipper Room
1x1 Meetings

11:40AM - 12:35PM - Concert Hall
Managing Mobile: Challenges & Opportunities Facing Mobile Projects

Creating projects for the new set of mobile platforms can present its own set of challenges. What types of issues can you expect to face and what opportunities can the mobile platform present?

Speakers
James Eberhardt, Co-Founder, Technical Director, Echo Mobile
Rick Segal, Co-Founder, FixMO
Christopher May, Vice President, Creative, Plastic Mobile

Moderator
Michael J. O'Farrell, Founder, The Mobile Institute

This session will focus on the actual creative arc that individuals trace in order to create a piece of work, an IP, that is exploitable along multiple entertainment verticals.

Speakers
Kevin Ping Chang, Production Executive, Misher Films
Nick di Maggio, Senior Education & Training Committee Member, British Sound & Television Society
Jade Raymond, Managing Director, Ubisoft Toronto 

Moderator
Jason Della Rocca, Senior Consultant, Perimeter Partners 

This 3 part session delves into why some ideas and projects get financial traction via investment funding and some don’t, plus 2 case studies – one from a company in the business of helping others incorporate interactive into their business models, and one company who proves that these new business strategies fuel new growth.

Speakers
Ewan McIntosh, Director, NoTosh Limited
Deborah Esayian, Co-President, Emmis Interactive
David Huszar, VP Interactive & Integrated Sales, Corus Entertainment 

Presented by:

12:35PM - 1:45PM
Lunch

Bend It: Pushing Boundaries in Social Media

A discussion about pushing boundaries of social media and future trends between an assembly of innovators from several different sectors. What should every creator know about using this new tool for innovation? What can hacker culture teach artists and businesses about free tools, bending traditional models and online community? What are the new rules of creation, business and innovation? What can the panelists teach each other?

Speakers
Leigh Honeywell, Co-Founder, HackLab.TO
Thom Ryder, Executive In Charge of Digital, CBC Arts and Entertainment

Moderator
Juliette Powell, Author, Pundit, Integrated Media Specialist 

Presented by:

1:45PM - 2:45PM - Round Room
Game Changers

A high-level conversation on trends and technologies that are changing the way we engage with and consume content.

Speakers
Denis Dyack, President, Silicon Knights
Chris Donahue, Publisher/Developer Relations, OnLive
Jonathan Newth, Founding Partner, Tenshi Ventures 

Moderator
David Edery, Manager and Principal, Fuzbi

Presented by:

1:45PM - 2:45PM - Sky Room
Making A Case For A National Digital Media Strategy

As Canada embarks on developing its first National Digital Media Strategy this session brings together strategy architects to share with us their findings on the challenges and best practices of designing for investment and talent attraction.

Moderator
Ian Kelso, President & CEO, Interactive Ontario

Speakers
Dr. David Ellis, Author, Life on the Broadband Internet 

Co-Produced with CFC Media Lab

If you are not a IN registered delegate but would like to attend this session please register with the CMF via http://www.surveymonkey.com/s/cmf-fmc-consultation2010 or register for IN 2010 now at http://www.inexchange10.com/users/register.

Hosts
Valerie Creighton, President & CEO, Canada Media Fund (CMF)
Stéphane Cardin, Vice President, Industry and Public Affairs, Canada Media Fund (CMF) 

Presented by:

5:55PM 
Closing Remarks & Thanks