Conference

IN 2010's Streams

X-PLATFORM - 
This stream focuses on the opportunities that lie in the digital media content space as it continues to grow by showcasing the interconnectedness of various interactive sectors within cultural and digital media industries. This stream highlights the potential creative and business opportunities that exist between platforms.

GAMES 
- The video games industry continues to be one of the fastest growing industries worldwide.  With an eye toward intellectual property, which is exploitable along multiple entertainment verticals, this stream brings creative, production and business perspectives to the table at IN 2010. Industry veterans will discuss current trends, explore leading-edge projects and examine the challenges and opportunities that exist in crossover projects.

SOCIAL MEDIA - 
Social Media at IN will focus on the creative and business opportunities in a sector which is continuously reinventing itself through user-generated content. Showcasing leading-edge projects and discussions about the newest communication platforms, these sessions will explore marketing, collaboration, information sharing, and experimental crossovers.

MOBILE 
- The IN Mobile stream will present sessions from case studies to discussions about the latest and greatest key developments, the current status and future development trends in wireless technology.

VISIONARY - 
The visionary stream is dedicated to showcasing thought-leaders. Made up of the innovators, originators, inventors and explorers of big ideas. These forward-thinkers share their vision and in turn, incite new ways of thinking about business models, interactivity, and technology.

About IN: The Interactive Exchange (formerly known as ICE) is a high level conference dedicated to the exchange of ideas in interactive media. Delegates will participate in panel discussions and listen to keynote addresses by experts designed to encourage creative thinking.

The conference component of IN is the exchange of ideas in interactive media. Participants will share and acquire knowledge and insights into innovations, hot trends and cool possibilities. Panel discussions and presentations are key parts of the Conference component.

WHY YOU SHOULD ATTEND:

Media Companies - Understanding the need for the creation of rational and sustainable value chains. In today's market, simply adapting existing models from other platforms is no longer effective. Join in the discussion aimed at creating interactive-specific, cross-platform business models.

Marketing Companies- Today's interactive media is a dynamic organism - yet has to be packaged and sold to increasingly segmented audiences. Combined with the ever-pressing need to keep marketing budgets lean and connect within culturally diverse audiences in real time, creating adaptive, evolving strategies is unavoidable.

IN has and always will be a market space for exchanging ideas, being inspired and using benchmarks from various industries to bring new ideas to marketing in a changing interactive space.

Games Companies - Increasing accessibility, creating more robust content and engines, and keeping costs down are becoming new tenets of the digital games sector- allowing new players to access what was once an isolated industry. This conference provides forums for sparking ideas, leading change based on successful programs in other fields, and networking with experts from all manners of industry.

Industry Stakeholders - Being able to anticipate industry moves and changes constitute the backbone of creating value-added services at low development / implementation cost. Attending events such as IN where developments happen at the grassroots level is often the key to beating competitors and being the first to market a relevant product or service, driving shareholder value.

Last years event:

The Visionary Series invites leaders from a variety of industries to share insights and help spark conversation about the application of alternative ideas to the interactive space.

ONKidz aims to make known Ontario's current and future potential as a world class, award-winning producer of children's content. The focus of the ONKidz stream is to provide a forum for discussion about the future of youth-focused content, and a common area for networking and potential deal-formation.

Research and Insights brings the latest trends in the interactive digital media industry together with those performing cutting edge academic and industrial research.