IN|10

Here are some of the people that you'll get the chance to meet & interact with at
IN 2010


Bill Kispert Universal Pictures Partnerships & Licensing Group	Adam Powers BBC Future Media & Technology

Juliette Powell Integrated Media Specialist	3ric Johanson Intellectual Ventures Lab

Denis Dyack Silicon Knights	James Eberhardt Echo Mobile

Jordan Mechner, Creator of Prince of Persia, to Keynote IN 2010

Author, screenwriter and video game designer Jordan is best known as the creator of the Prince of Persia franchise, with over 14 million games sold to date, and a feature film, books, toys and LEGO based on the games.

Mechner became the first game creator to successfully adapt his own work as a feature film screenwriter with Disney’s Prince of Persia: The Sands of Time. Produced by Jerry Bruckheimer, directed by Mike Newell and starring Jake Gyllenhaal, Gemma Arterton, Sir Ben Kingsley, and Alfred Molina, Prince of Persia was the #1 movie in the world for its first two weeks of release in May 2010, and is the world’s highest-grossing video game adaptation ever. Mechner has screen story and executive producer credit on the film.

IN 2010 Session Highlight

From Conception to Inception: the Anatomy of Cross-Platform Projects

Part of the


This session will examine two case studies that represent different ends of the budget spectrum. From creative vision and budget through to business and marketing plans, find out why these projects stand out from the crowd.

Session Participants

	James Milward President/Executive Producer Secret Location
	Chris Harris Director, Online Content Canwest Television
	Paul Pope Producer Pope Productions Inc.
	Victoria Ha Partner Stitch Media
Session Moderator
	Alan Sawyer Principal Two Solitudes

IN 2010 Start-Up Pass - Limited Number Available

Due to popular demand, IN 2010 is pleased to announce a new, discounted "Start-Up Pass" for emerging companies. Recognizing that IN 2010 offers a great amount of value to start up businesses, we are pleased to offer this special price as a way of keeping our event accessible. Please visit the IN 2010 Registration page to see if you are eligible.